Company's Solutions

Tangiblee creates a variety of on-brand interactive content pieces for every product using the retailer’s existing imagery and data. As a zero-maintenance, fully-managed technology service provides shoppers a uniquely relatable & personalized engagement tool that provides the right details in the right context to help them make a confident, lasting purchase decision.

Using the existing product content from the retailer’s website, Tangiblee’s platform creates an interactive on-page customer experience that curates products into fully-stylized, contextualized visual experiences. Tangiblee gives retailers a way to create original, on-brand, authentic product content across thousands of items in their digital catalogs quickly & effectively, increasing overall time-on-site as well as key revenue metrics. The low-friction, zero-maintenance service requires no technical resources while providing bi-monthly conversion & usage reporting for every retail client.

Tangiblee requires ZERO development effort to integrate; simply add a tag to your website. Tangiblee team will take care of the rest: collect & produces product data, customize Tangiblee to match your brand, and get your team’s feedback to fine-tune the experience delivered to your customers. From signature to launch, for catalogs with up to 10,000 product SKUs, the average turnaround to generate the enhanced content is 10 business days. Tangiblee serves most retail categories including handbags, luggage, backpacks, fashion accessories, jewelry, watches, furniture, home decor, wall art, toys, and collectibles.

Prominent Case Study

Tangiblee + Rebecca Minkoff: Inside fashion brand Rebecca Minkoff's digital innovation strategy

Tangiblee is a Product Experience Platform that helps retailers to create a personal connection between consumers and products. We enhance what a customer actually sees, understands, compares, engages with at the product level. We do this by taking a single product image and turn it into thousands of interactive experiences. Here's how we did it with one of the most progressive fashion brands that was born for the internet & the millennial shopper. And, without a doubt, Rebecca Minkoff is a millennial-focused brand.

Rebecca and Uri, the co-founders, fundamentally believe in being obsessed with their customers’ needs, and about creating a personal connection between the brand and the customer. RM's mission is to be a bridge between fashion and tech. It’s a forward-thinking brand that constantly experiments with new technologies, but not for the sake of playing with the new cool toy, the focus is on solving real customer problems and pains.

There are many examples for that, from early adoption of e-commerce and mobile-first approach, through focusing on inclusivity even before that was popular [smile], and using Instagram stories that Rebecca shoots on her personal phone as a main source for content instead of standard and costly fashion productions. This might sound obvious today, but we are talking about 2015.

As the Rebecca Minkoff team was getting ready for the 2015 holiday season, crucial pain points surfaced on the recently launched website. The basic pain was that customers wanted to see how the bag looks next to a model in their size and height, not next to a 6 feet size 2 model from vogue. Here is where inclusivity comes into play. The customer can set their height and size, as you can imagine the same hobo bag will look completely different on 6’ woman than on a 4’11” woman. Remember inclusivity - that is why we use silhouettes with no hair color or skin tone, and why we cover such a wide range of heights and sizes, so everyone can have the model they relate to. On the next visit, that would be the default model.

Another pain was “what fits in the bag?” and more importantly “what doesn’t fit?” To solve that we enable RM to pick a custom list of everyday items for each category, so customers can compare them to the bag, and clearly understand what fits and what doesn’t. Following the success Rebecca Minkoff saw with handbags and wallets, the team expanded to Watches and Jewelry as well. The Rebecca Minkoff team picked the hand models that best represent the brand, and Tangiblee did the rest. You can see the watch on the model’s hand, hover for more details, change the skin-tone, again inclusivity, or compare to everyday items or items you previously browsed.

All of this has to be implemented at scale to cover thousands of SKUs and variations in the catalog. The Rebecca Minkoff product catalog has about 2,000 SKUs, but we also serve clients where we need to cover 200,000 SKUs.

Our partnership with Rebecca Minkoff is constantly evolving, our development roadmap is driven by our partners’ needs and the pains they have. So, what is the plan for 2020 with Rebecca Minkoff? We enhanced our platform to better support the branding team's needs. The Rebecca Minkoff branding team just picks the lifestyle images that best represent their brand, and we will create an interactive story for its customers.

The last pillar in the Rebecca Minkoff business model is Data:

• Relying on data to drive decisions, and A/B test all day long. Test every element in the customer journey. RM has put Tangiblee through rigorous 50/50 A/B testing multiple times.
• We’ve shown 9.1% lift in RPV and +9% lift in Conversion.
• For every dollar that Rebecca Minkoff invested in Tangiblee, the fashion company got back more than $25 in return, which means adding about $15 of profit directly to the bottom line for every dollar invested in Tangiblee [short pause] that is pretty amazing for ROI. For every dollar invested with Tangiblee, Minkoff gained $25 in return, adding nearly $15 of profit to the bottom-line. Personally, I think Tangiblee can do even better. But, it’s still an excellent ROI.

The story of Rebecca Minkoff is just one example of what we can do. We’ve done the same with other brands and retailers, in other categories such as jewelry, luggage, watches, toys, home decor, lighting, and furniture.