Company's Solutions

Syte’s AI-powered solutions include camera search, augmented site search, personalization engines, merchandising solutions, and smart in-store tools.

Visual Discovery Suite

Our Visual Discovery Suite, comprising camera search, personalization and recommendation engines, in-store tools, and more, empowers retailers to turn inspiration into an omnichannel customer journey.

• Camera Search - Engineered to engage Gen Y + Z shoppers, camera search provides an intuitive path to purchase, wherein shoppers can upload any image or browse through a curated inspiration gallery to find the items that suit their unique tastes.
• Discovery Icon -  With the discovery icon, product pages instantly become gateways to new discovery journeys, enabling continuous inspiration and browsing. 
• Personalization & Recommendation Engines - Designed to dynamically optimize recommended items in accordance with shopper intent and behavioral data, Syte’s personalization and recommendation engines drive conversion, increase average order value, and maximize exposure for your entire inventory.
• In-Store Solutions - Syte’s in-store tools enable brands and retailers to create powerful omnichannel experiences by leveraging shopper data across channels as well as offering personalized styling recommendations in real-time.

Searchandising Suite

Our Searchandising Suite harnesses the power of visual AI and natural language processing to expedite product tagging, simplify on-site navigation, and increase search-generated revenue.

• Tagging API - With Syte’s tagging API, brands and retailers can automatically tag products with our proprietary lexicon of over 15,000 vertical-specific attributes to expedite merchandising, improve product discoverability, and unlock truly accurate site search.
• Tagging Tool - The tagging tool enables brands and retailers to easily manage and enrich tags, categories, and product collections, and automatically generate standardized product descriptions across languages.
• Augmented Site Search - Syte’s augmented search solution is the first of its kind, leveraging our proprietary visual AI and NLP engines to boost accuracy, speed, and relevance, maximizing search-generated revenue.
• Smart Merchandising  - With smart merchandising, brands and retailers can easily push promotions and seasonal collections, manage inventory limitations, and maximize search ROI.

Prominent Case Study

How Boohoo Transformed The Buyer Journey And Boosted Conversion By 85% With Syte’s Product Discovery Platform

• 85% Conversion Rate Uplift With Camera Search
• 12% Higher AverageOrder Value
• 135% Uplift in Page Visits Per Session

Boohoo is on a mission to be young shoppers’ “fashion bestie,” which means creating memorable experiences that are individualized, fun, sustainable, and accessible around the clock. Founded in 2006, Boohoo is rapidly expanding its global reach and boasts a growing online community of more than 10 million followers. Boohoo’s main customers are Gen Z and Gen Y women, and its annual revenue exceeds £856 million.

THE CHALLENGE - Achieving High-Impact Product Discovery with Minimal Disruption

Boohoo identified the need to enhance product discovery throughout the buyer journey, but didn’t want a solution that would impose a heavy development burden or alter the user interface. They distilled their main goals down to the following:

• Enhance the buyer journey and innovate product discovery
• Offer shoppers more relevant recommendations with each search query
• Simplify the product tagging structure and improve the user experience
• Save development resources

THE SOLUTION - The Transformative Power of Syte’s Product Discovery Platform

With the added capabilities of Syte’s visual experience platform, Boohoo realized instant improvements in shopper engagement and overall spending. Camera Search nearly doubled their conversion rate, while Shop Similar boosted the number of page visits and increased the average order value.

• Camera Search increased conversion by 85% compared to shoppers who don't use it
• Shoppers who engage with Shop Similar have 2x the conversion rate
• The average order value rose by 12%
• Pages per session skyrocketed 135%

“Visitors who engage with Shop Similar on the product page have a conversion rate over 100% higher and the average order value is 12% higher than those who do not. Lastly, pages per session are over 135% higher.” Andrew Thomson, Director of eCommerce, boohoo.com