Company's Solutions

Whether they know it or not, most merchants have leaks in their purchase funnel. Good orders are lost to invasive security measures, outdated banking systems, and legacy fraud solutions. We use machine-learning algorithms to accurately identify good customers, and to keep them moving toward conversion.

Checkout-Fraud Prevention

We develop hundreds of custom models to make sure our decisions are as fast and accurate as possible, approving good orders and rejecting fraud, in real time, with full chargeback guarantee.

ATO Prevention

Account Takeover (ATO) attacks are a particularly devious form of fraud that led to $20B in losses in 2019. And direct financial losses are only part of the picture - 55% of customers say they’re unlikely to return to a merchant if their account has been hacked.

Riskified deploys technology and expertise used to detect fraud at checkout to analyze and determine the risk of every login attempt.

PSD2 Optimization Product

Riskified offers PSD2 Optimization, a product that leverages machine learning to enable merchants to maximize revenue and maintain a positive customer experience under PSD2. By maximizing the use of Transaction Risk Analysis (TRA), merchants are able to avoid cart abandonment caused by Strong Customer Authentication (SCA), which adds friction at checkout. The result is more approved transactions and a faster checkout process.

Prominent Case Study

How Finish Line grew online revenue and cut operational costs by automating order review.

Meet Finish Line

Founded in 1976, Finish Line is an established leader in the field of athletic footwear and fashion retail. Today, the company has over 900 retail locations across North America and a robust digital experience including online and mobile. Finish Line was an early adopter of eCommerce, and in 2017 online sales accounted for 21% of the company’s revenue. Finish Line is known for the premium shopping experience it provides customers and the company’s success – both online and in store – is a testament to this.

The Challenge

As Finish Line’s eCommerce platform continued to grow, the company sought more efficient ways to manage the fraud review process. Their goals were to reduce false declines and to automate and scale their operations, all while ensuring an exemplary customer experience.

Choosing a solution

Finish Line chose Riskified for its chargeback guarantee and commitment to higher approval rates. But since going live, they found the benefits were far more extensive. With the chargeback rate under control, Finish Line could take greater risks, execute its growth strategy and reach the right balance to generate new revenue. Automation now makes it easier to maintain control of inventory. Finally, their eCommerce team – who was dedicated to conducting manual review – now has resources it can devote elsewhere. The team can research and analyze shopping trends and focus on its broader risk management role, namely preventing non-fraud-related chargebacks and other risks. The reduction in operational costs means Finish Line can leverage the team to devise and support new growth strategies.

The Results

Improved operational efficiency:

• No operational costs associated with manual review
• Automation leads to faster fulfillment

$0 spent on manual review | 100% automated decisions

High approval rates, accurate declines:

• Reduction in false declines
• Less strain on Finish Line's customer experience team

4% increase in approval rates | 70% decrease in chargebacks