Company's Solutions

IntraPosition brings the power of highly accurate positioning into the physical store, to digitize every aspect of store operations. IntraPosition’s in-store location system serves as the "store's GPS", accurate within 1-foot of product locations. It utilizes ultra-wideband (UWB) technology, which was just recently integrated by Apple into the new iPhone 11, and indicated as the future of indoor-positioning.

The system allows brick-and-mortar retailers to increase shopping cart value by eliminating phantom stock-outs as well as through in-context customer promotions and upsells. It also optimizes order picking, by reducing the time required for provisioning. Finally, the system generates a wealth of highly granular shopper analytics data, as it tracks the position of every cart in-store, which both helps optimize store layout through heat maps and dwell time analysis and improves store management in real-time.

Prominent Case Study

Large Grocery Retailer in Western Europe

2 stores installed with 100 tags in total mounted on shopping carts and baskets. The store's management was provided with an access control system and a dashboard of highly granular shopper analytics:

• Real-time alerts
• Live view
• Heat maps: Traffic map & Dwell time map
• Queue management
• Journey analysis
• Headcounts
• Correlation analysis

Some of the insights generated following the use of the system:

• In which aisles passed the largest number of shoppers
• Which areas in the store are in greatest demand
• The direction of the shoppers' walk in the aisles
• Choosing a preferred path when entering the store
• The dwell time and location of shoppers throughout the store
• Control and supervision of those leaving and entering the store

These insights helped the supermarket management to make data-based operational decisions given a real-time indoor positioning system that presents a broad picture and allows for in-depth study of the store's operations.